B
BARBU · BARBU ·
Paris, France

Authentic or nothing.

48°51'N 2°21'E
EST. 2021
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The eye
comesfirst.

5
Years
Paris
Based
DA
Direction
01
Vision
Hichem Souarit

Hichem Souarit. Fashion stylist, art director, image consultant. Born in Montreuil, banlieue parisienne. Roots in Oran, Algeria. Self-taught — that's not a detail, it's the foundation.

The eye was built in the cité — Takeshi Kitano, Stanley Kubrick, Christopher Nolan, Brian De Palma. Alien, Freezer, the Joker in Batman Animated, The Bronx Tale. Post-apocalyptic aesthetics, Korean cinema, hip-hop, Sade. The elegant monster. Violence that has taste. The perfect image that disturbs. Elegance can come from anywhere. References that don't belong together on paper but produce something singular in practice. Freelance chef de cabine menswear at Jacquemus, collection coordinator at Maison Margiela.

Editorial, celebrity, campaign, music video. Ousmane Dembélé, Rayan Cherki, Adriana Karembeu, Maghla, GQ France, L'Équipe Magazine, Mytheresa. Moving between sports, entertainment and luxury without compromise and without apology.

Press & Clients
Booska-P L'Equipe GQ France Views France Time Out Paris Mytheresa Adidas Asmodee Merde Magazine Barbes Magazine
I don't copy.
I translate.
2026